We believe in customer centricity when designing, delivering and implementing your project.
Value is a result of customization.

About us

Koenig Research is a specialist for qualitative B2B market research projects with an international or global scope. 

Semi-structured discussions – face-to-face or on the phone – with industry experts, key accounts or opinion leaders are our shortcut to shape a multi-dimensional picture of your markets and their dynamics. 

What is so exciting about qualitative research? It is the depth, the ground that you touch, the doors flying open, the moments of truth that will only crystallize in an open one-on-one discussion inter pares. And it is the involvement of both thoughts and emotions, of analytical and productive thinking, of a common creative process and of mutual empathy at the same time - sometimes taking us closer to revelation than to market reseaerch. 

One of our passions also are advanced quantitative B2B research formats, in particular customer satisfaction surveys and what they can move within your organization if properly exploited and envisaging the customer experience across all customer categories, segments and geographies.