Why do our customers call for us?
Project Design +++ Sample Design +++ Questionnaire Design +++ Translations +++ Fielding (CATI, CAPI, CAWI) +++ Data Analysis +++ Reporting +++ Presentation +++ Implementation
Quantitative +++ Qualitative +++ Experts/KOLs +++ All markets
Services
A market research project - and this holds true for nearly any type of market research - has a lot in common with a short story featuring a limited cast of characters (the sample) focusing on a self-contained incident (like a transaction) with a plot that evokes and reveals the whole universe of the market place and its most inert rules and opportunities (the market-scape).
A starting-point-analysis of hundreds of completed projects, however, brought about 7 typical need categories among our major customers:
1. Customer Satisfaction Measurement
3. Go-to-Market of Products & Services
